DV360 Creative Rejection Reasons & Fixes

Display & Video 360 (DV360) runs automated creative audits on all trafficked display ads. Understanding why DV360 flags your HTML5 banners is critical for enterprise campaign pacing.

Common DV360 Rejection Statuses

• 4th Party Tracking Disallowed: Unapproved pixel trackers called without explicit authorization in DV360 account settings.
• SSL Non-Compliant: Creative attempts to load insecure HTTP subresources (fonts or images).
• Excessive File Requests: Package makes more than 100 HTTP requests upon initial load.

Pre-audit your banners with our client-side HTML5 Banner Validator before submitting to DV360.