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Guides, specs & troubleshooting for creative operations

Display Creative QA & Ad Ops

How to Fix Missing clickTag in HTML5 Banners

Step-by-step instructions on declaring clickTag variables correctly for Google Ads, Campaign Manager, and DV360.

Google Ads HTML5 ZIP Specifications (2026)

An absolute checklist of file size, file count limits, approved CDNs, and upload criteria for AdWords.

IAB Display Banner Dimensions & Sizes

Overview of the standard IAB Universal Ad Package formats for mobile and desktop display placements.

ExitApi for DoubleClick CM360 Creatives

Understand when and how to implement ExitApi instead of clickTag variables in premium campaign trafficking.

How to Compress HTML5 ZIPs under 150 KB

Practical tips for image optimization, CSS/JS minification, and clean directory structure compression.

Approved CDNs & JS Libraries in Google Ads

A full list of Google-hosted JavaScript library paths (GSAP, CreateJS, jQuery) allowlisted inside ZIP packages.

Adobe Animate: clickTag Variables Setup

Setting up canvas actions and binding window.clickTag trigger code inside HTML5 Canvas actions in Adobe Animate.

Google Web Designer: clickTag & Tap Area

How to use the native GWD Tap Area component to automatically configure exit and click tracking parameters.

Fixing 'Missing Primary Asset index.html'

Resolve the most common HTML5 banner upload rejection by ensuring folder structure root levels are correct.

GIF Ad Restrictions: Loops & Duration

Review network requirements for loop counts (max 3) and animation run times (max 30s) on programmatic ads.

SSL Compliance: Fixing HTTP Links

Locate and update non-secure http links to prevent display creative rejections on secure HTTPS sites.

Local Storage Restrictions in Display Ads

Learn why Google Ads restricts localStorage/sessionStorage APIs due to user privacy tracking policies.

HTML5 Banner Preview is Blank: Fixes

Solve iframe rendering issues caused by external sandboxed calls, absolute paths, or library CDNs.

Google Ads vs CM360 HTML5 Creative Specs

A comparative guide breaking down strict AdWords constraints against CM360 enterprise flexibility.

Social Media Video Safe Zones