Facebook & Instagram Feed Image & Video Safe Zones

Meta placements support square (1:1) and vertical (4:5) aspect ratios inside the main Feed scroll area. Unlike fullscreen stories, feed ads are accompanied by primary body text, headlines, and call-to-action buttons. These native text blocks can shift layouts depending on screen sizes, making safe zones vital.

Meta Feed Safe Zones Check

• Text Overlay Restriction: Keep key graphic titles and product elements in the center. Avoid placing copy close to the bottom right, as Meta will place the call-to-action block (e.g. "Shop Now") over the creative canvas.
• Aspect Ratio Cropping: Be aware that 4:5 video uploads are occasionally cropped to square (1:1) in secondary networks (Audience Network). Verify that all core text remains within the square safe zone center block.