Social Media Video Aspect Ratios & Dimensions
Delivering high-quality video content to social channels requires selecting the correct aspect ratio and canvas resolution. Modern social networks are mobile-first, heavily favoring vertical layout formats. Here is a cheat sheet of targets.
Standard Social Media Aspect Ratios
| Aspect Ratio | Recommended Resolution | Primary Platforms | Format Use |
|---|---|---|---|
| 9:16 | 1080 × 1920 px | TikTok, Reels, YouTube Shorts, Snapchat | Vertical fullscreen |
| 16:9 | 1920 × 1080 px | YouTube, Facebook, Twitter, LinkedIn | Landscape standard |
| 1:1 | 1080 × 1080 px | Instagram, Facebook, LinkedIn | Square Feed |
| 4:5 | 1080 × 1350 px | Instagram Feed, Facebook Feed | Vertical Feed preview |
Production Best Practices
When producing multi-format social campaigns: edit in high-definition (1080p vertical or square) and use overlays to test safe areas during post-production. It's often safer to shoot in horizontal 4K, which gives you enough resolution margin to crop your frames into vertical 9:16 aspect ratios without losing focus.