Snapchat Video Safe Zone Margins & UI Danger Areas

Snapchat vertical video creatives are highly interactive, often featuring a swipe-up action that loads a web browser attachment. To maintain high click-through rates (CTR) and conversion rates, creative designs must leave clear margins at the bottom of the screen.

Snapchat Ad Overlay Layout

For Snap Ads (1080×1920 vertical canvas), leave these buffer zones empty of graphic callouts:

• Top Margin (0px - 150px): Snapchat displays the brand logo and campaign name tag on the top left. Keep this area clear.
• Bottom Margin (1620px - 1920px): The bottom 300 pixels are blocked by the default arrow icon and "Swipe Up" or "Install Now" overlay tags. Do not place critical text here.