Pinterest Pin Safe Zone Dimensions & Overlay Specs
Pinterest is one of the highest-converting discovery engines for ecommerce, lifestyle, and visual brands. However, Pins that get cropped or have text elements covered by Pinterest's native UI controls suffer significantly lower save rates and outbound link clicks.
Pinterest Aspect Ratio Matrix
| Format | Aspect Ratio | Resolution | Safe Margin Top/Bottom |
|---|---|---|---|
| Standard Pin | 2:3 | 1000 × 1500 px | 150 px top / 180 px bottom |
| Idea Pin / Video | 9:16 | 1080 × 1920 px | 220 px top / 340 px bottom |
| Square Pin | 1:1 | 1000 × 1000 px | 80 px top / 100 px bottom |
Pinterest UI Danger Zones to Watch
On mobile devices, Pinterest renders several persistent UI badges over Pin images and videos:
- Save Button & Profile Badge (Top Right & Left): Covers top 150px of the canvas on touch preview.
- Outbound Link Pill (Bottom Center): Displays website domain (e.g.
checksafe.zone) across the bottom 180px. - Mute / Audio Control (Video Pins): Positioned at bottom right corner.
Key Tips for High-CTR Pins
- Use high-contrast bold typography for titles, centered in the upper-middle third of the 2:3 canvas.
- Test video pins with our Video Safe Zone Checker to ensure logo overlays remain clear of the bottom link pill.